Public Relations

Media exposure that matters

The Strategic Word’s public relations services help clients achieve more media exposure and more public awareness in their target markets and among key influencers of those markets. Whether you have a new website or product launch, a seminar, trade show announcement, or an important personnel change, we take care with every press release and media contact, making sure we approach the right reporters and craft the news in the most compelling manner.

Our public relations services can help your company:

• Establish and maintain credibility
• Take full advantage of 'free media'
• Increase brand awareness

Experience that counts

Our extensive experience working in the renewable energy industry means we have established relationships with reporters, editors, producers and other media contacts within the cleantech industry, as well as with members of the mainstream national and local media who cover the renewable energy 'beat'.

We offer our clients extensive public relations services, including:

• Media communication strategy development
• News release copywriting
• Investor relations communications
• Editorial content development and placement
• Community event campaigns
• Trade show press
• Online social networking
• Public relations consulting
• Press release SEO services

To learn more about how we create PR success, read Building PR Success Step-by-Step. Even if you choose to pursue a public relations campaign on your own, you will find useful information to inspire your efforts.

Also, see Tips for Dealing with Reporters and Editors for valuable advice on how to get local publicity.