Media Management

One advantage of our industry focus is close familiarity with the renewable energy media landscape. This knowledge helps our clients spend their advertising dollars wisely and effectively.

The Strategic Word typically takes the lead in recommending the most cost-effective media for our clients, negotiating contracts, and securing ad placement. Our clients enjoy these and other benefits of having an ad agency that print and online media know they can trust to meet their deadlines with high quality advertising content.

Print media

We have booked countless ads for clients in the key USA industry publications and we maintain active professional relationships with trade magazine ad reps, editors and publishers. Combined with decades of fluency in print media in general, this industry-specific experience gives our clients a leg up on the competition in obtaining tangible results from investment in their print advertising.

Online media

We keep abreast of the leading industry-specific websites, where we place banner ads, e-newsletter ads and press releases for our clients. We also create and manage Google AdWords and other pay-per-click online campaigns, calling on specialists when needed.

Tracking results

Knowing how well various media expenditures are accomplishing their intended results is notoriously difficult in the advertising business. Sourcing leads, tracing sales to specific ads and campaigns, and measuring the effectiveness of dollars spent requires a committed effort by both client and agency. We stand ready with the requisite knowledge and tools to work with clients who choose to tackle this demanding task.