Renewable Energy Marketing & Business Resources
Our goal with these tools and resources to build a library of free, practical, recommended marketing and business information to help this young industry grow and thrive. New items will be added as we create or discover them. To comment or suggest additional tools and resources for consideration in this resource library, please email us with your ideas and feedback.
Written/created by The Strategic Word (TSW):
Essentials for a Strong Web Presence –
Make your solar company website vital today and tomorrow.
This article, written by Strategic Word founder Ron Jones, was published in the April-May 2009 edition of SolarPro magazine. Based on the business communications philosophy that underpins TSW, the seven-page article focuses on the strategic preparation required to build an effective website from the ground up.
Build a Brand, Not Just a Website
Based on the SolarPro article above, we gave a one-hour class to a solar dealer conference in February 2009. This PDF of the presentation covers the same territory as the article above, in a brief outline format.
your role in creating a great website
This presentation focuses on the role of the business owner or manager in the creation of a company website. Even if you hire a top quality professional web development team, you still have a vital role to play.
A Few Tips on Getting Local Publicity
With his background as a newspaper reporter and editor, TSW’s Jerry Sena knows what it’s like on the inside, where community publications are flooded daily with press releases and requests for coverage by local businesses. Knowing what journalists need and how they think will help you get valuable local press.
Building PR Success Step-by-Step
This two-page PDF describes the PR services TSW offers. So, yes, it’s sales literature, but it also reveals the essence of the PR strategy deployed by TSW public relation’s specialist Natalie Rozier.
Written/created by our clients:
Launch & Grow Your Solar Business
This popular seminar (5MB pdf) and webinar was created by our client AEE Solar. Training Director Jeff Spies has given this 90-minute presentation to more than a thousand solar dealers. Many say it’s the best introduction to the PV sales-and-installation business in the solar industry. The epitome of practicality, this seminar covers the nuts and bolts of what it takes to start and succeed in this challenging and rewarding business.